On January 1, 2014, Colorado witnessed the start of legal recreational marijuana sales. As the epicenter of this “green rush” drew global attention, The Denver Post took a pioneering step by appointing the world’s first marijuana editor, becoming the first major media outlet to do so. This move was not only a societal experiment but also a strategic gamble for the struggling newspaper industry, which sought to capitalize on the burgeoning marijuana market. Ricardo Baca embarked on documenting this historic moment with a team of conventional staff writers and unconventional freelancers for The Cannabist. The publication delved into policy updates, strain evaluations, parenting tips, and edible recipes, marking a new era in cannabis journalism.